Thursday, June 29, 2017

Social Media Twitter Poll vs. Pew Research's Data on Social Media Usage

Yesterday I created a 24 hour poll on Twitter to see which social media platform people tend to use the most. Granted, my results cannot be generalized due to my sampling population size being only nine people and that most of respondents are from my Web 2.0 class (not a random sample), but you'll find the results to be quite similar to Pew Research's data. 



As you can see from my poll's results, 78% of my respondents said Facebook was the social media platform they use the most. Moreover, it's not surprising that LinkedIn isn't used the most. Now this isn't to say that LinkedIn doesn't play a major factor in one's online identity. When I was reading an article by Kietzmann, Hermkens, McCarthy, and Silvestre (2011), they described the seven functional blocks of social media (i.e., identity, conversations, sharing, presence, relationships, reputation, and groups) which basically shows the functionalities a site encompasses and its impact factor. For example, Facebook is more about maintaining relationships, having conversations, and having an online identity and presence; whereas LinkedIn is more focused on one's identity, reputation, and professional relationships. 


Below is an interesting correlation chart of social media platforms showing the percentage of users of each platform who also use another platform. For instance, 93% of Twitter users, 95% of Instagram users, and 89% of LinkedIn users also use Facebook. 

Which one of these statistics is the most shocking to you? Also, do these correlations relate to your use of these social media platforms? 





References:
Greenwood, S., Perrin, A., & Duggan, M. (2016, November 11). Social Media Update 2016. Retrieved from http://www.pewinternet.org/2016/11/11/social-media-update-2016/ 

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons54(3), 241-251.
x

Wednesday, June 28, 2017

Social Media Platforms

I've been thinking of how I want to my blog to be formated and decided that each week I will focus on a specific aspect of Web 2.0 such as social media platforms, self-publishing platforms, web applications, community tools, and collaborative platforms.

This week I will be discussing my findings about social media sites! On my twitter (@KelliWeb2point0), I've posted a poll to see which social media platforms (e.g., Facebook, Instragram, Twitter, and LinkedIn) tend to be used the most often and would love for you to vote. Hopefully, I'll have enough participants to discuss the results later this week!

To be honest, prior to enrolling in this course, I didn't realize how broad Web 2.0 is and that is even encompasses social media platforms. After learning that Web 2.0 is about allowing users to share and generate their own online content, it made sense why social media falls under the category of Web 2.0.

Tuesday, June 27, 2017

Greetings!

Welcome fellow Web 2.0ers to my blog!


I found this Dilbert comic strip and thought it was appropriate since I've never had a blog and felt the very same way when I started this blog post.