As you can see from my poll's results, 78% of my respondents said Facebook was the social media platform they use the most. Moreover, it's not surprising that LinkedIn isn't used the most. Now this isn't to say that LinkedIn doesn't play a major factor in one's online identity. When I was reading an article by Kietzmann, Hermkens, McCarthy, and Silvestre (2011), they described the seven functional blocks of social media (i.e., identity, conversations, sharing, presence, relationships, reputation, and groups) which basically shows the functionalities a site encompasses and its impact factor. For example, Facebook is more about maintaining relationships, having conversations, and having an online identity and presence; whereas LinkedIn is more focused on one's identity, reputation, and professional relationships.
Below is an interesting correlation chart of social media platforms showing the percentage of users of each platform who also use another platform. For instance, 93% of Twitter users, 95% of Instagram users, and 89% of LinkedIn users also use Facebook.
Which one of these statistics is the most shocking to you? Also, do these correlations relate to your use of these social media platforms?
References:
Greenwood, S., Perrin, A., & Duggan, M. (2016, November 11). Social Media Update 2016. Retrieved from http://www.pewinternet.org/2016/11/11/social-media-update-2016/
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
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